A founder rarely comes alone: After all, according to the current Startup Monitor (external link to a PDF document), more than three quarters of all business start-ups are started by a team, of which 34% are started by two people. At the same time, studies also show that Conflicts in the founding team are among the top reasons for startup failures. The choice of co-founders should therefore not be taken lightly. In the following article we show what is important in the search.
Half of all start-ups fail because of the wrong team composition
Founders who want to become self-employed in a team need the right partner for the project in addition to a brilliant business idea. This one should Carefully selected will. Because a wrong co-founder can have a negative impact on the business start-up. Michael Brandkamp, Managing Director of the High-Tech Gründerfonds, also knows this: “50 percent of all failed start-ups fail because the team doesn’t fit together”. The right founding partner can therefore make or break the business start-up.
Which basic attitudes and personality traits the right co-founder should have
But how should he be, the right co-founder? To find out, an analysis of the own strengths and weaknesses unavoidable. If a co-founder is already in mind, founders should ask themselves: do we fit together? And not as friends, but as business partners. Founding a company is a challenge that can only be tackled successfully in the long term by working together. Quarrels and frequent disagreements tend to hinder success. (Reading tip: What is important when founding a team)
It is not that difficult to find the right co-founder. Certain rules can help here. For example, when searching, it is important to ensure that basic settings match for both founders. It is different with the personality traits out. These should be different from your own and thus complement each other.
Essential attitudes and attitudes
- vision: The shared vision of starting a business should be right at the top. Here it is clear: If the potential co-founder does not share the company’s goals, he is the wrong person and it is better to look for a new one.
- work ethic: Special caution is required on this point. Some people never stop working and would prefer to work 24 hours a day, while others value family more and would like to leave the office promptly at 6 p.m. to do something with their children. Trouble is inevitable here.
- management culture: One expects employees to be professional and complete their assigned tasks without grumbling. There is no room in the office for dreams, your own ideas and wishes. The other, on the other hand, lives an open corporate culture based on trust. If the ideas about leadership behavior drift so far apart, it becomes difficult to start up a business together.
- Start-up strategy: One would like to start a business grow slowly, the other prefers rapid growth. Anyone who does not discuss this point before founding a company faces serious conflicts.
However, just as important as a similar attitude towards starting a business are also opposing personality traits with founding partners.
- open-mindedness: Founders who are more introverted should get an extroverted co-founder on board. The tasks can then be assigned to match the personalities. While you yourself z. For example, taking care of corporate strategy, financing or procurement of subsidies, the extroverted partner can take over customer communication, marketing or sales, for example.
- willingness to plan: A combination of spontaneous and extensively planned is perfect here. While one of the founders initially structures and plans before the tasks are tackled, the other is more open and lets things come to him. These two different personalities complement each other well and drive the company forward.
Where to find the perfect co-founder for starting a business
But where do you find such a co-founder? One possibility is to put up notices at universities. Founder portals can also be browsed on the Internet. But not always this is not necessary. Because sometimes you can find a suitable founder in the personal environment. Here it is helpful to first make a list of e.g. B. create friends, co-workers or former classmates who are suitable as co-founders and then go through them. Regardless of whether a suitable founder has been found, the network should always be expanded, e.g. B. Start-up events, trade fairs, seminars and conferences can be attended. If no partner was found for the project here either, a start-up consultant can help. As part of business start-up advice, he not only helps with the creation of a business plan, but also has a large network that he can use to search for a suitable founder.