Apply the business model and team canvas correctly – this is how they lay the foundation for your success

A business model canvas supports the path from the development of the business idea to the complete business plan. The essential points of a business idea, the team and its values ​​are presented graphically on a large sheet of paper/poster. The Business Model Canvas is very well suited for discussing strategies, making ongoing improvements and presenting the overview to potential partners or investors in a bundled form.

In the Business Model Canvas are the following key factors to edit:

  • Key Activities: What are the key activities to successfully develop, launch and keep the business idea active?
  • Key resources: Which resources (technological, financial, human, physical) and which know-how are essential?
  • Types of customers: Who are the target groups? What needs and problems do they have? Which market segments does this affect?
  • Value proposition: What added value or benefit do the customers who use the company’s product or service have?
  • Communication and sales channels: How is the customer made aware of the offer and how can he purchase it?
  • Customer relationships: How are customers acquired, retained and duplicated?
  • Key Partners: Who are the key strategic partners? producers, service providers, etc.

business model canvas1

Team Canvas: build and strengthen the team

The core of a company is the team. It’s important that desires and goals to know each individual and to combine them into corporate values ​​and goals. The creation of a team canvas, which is filled out together, can help here. It contains the following essential points:

  • common goal
  • roles and skills
  • common values
  • rules and activities
  • For the purpose of


The scope of the team canvas can also be increased. It is helpful to know the personal goals, expectations, weaknesses and potential for improvement of the employees.

A Team Model Canvas can different occasions to be created:

  • when starting a new project
  • team building measures
  • in case of ambiguity about the responsibility and tasks of existing departments or teams

Working together strengthens that We-feeling and helps each other get to know each other in many ways. The transparent process supports the avoidance of conflicts. It is important not only to create a team model canvas, but to finalize it afterwards and live it out in practice. It is useful to revise and add to the Team Model Canvas as new team members join and leave. As with the Business Model Canvas, it makes sense to print out the document and hang it up where it is clearly visible.

The important insights about the team, their skills and values ​​help in the creation of a business plan. Investors not only invest in business ideas and potential, but also in the team. the skills and team composition play a crucial role in this. The better you are aware of these aspects, the easier it is to put them in writing in the business plan and the more confident it is to appear to the reader.

Make goals SMART

“Sales have to be increased many times over, otherwise the company will no longer be doing well!”

Such a statement and demotivating requirement for employees would cause a lot of frustration and question marks in the minds of employees. Misunderstandings often arise from a lack of communication or incomplete information. This can lead to a lot of room for interpretation and frustration due to false expectations. To prevent this, it is helpful Formulate SMART goals:

  • SSpecific: Which success parameters must be achieved in order for a goal to be considered fulfilled? What is the priority of the goal?
  • Medible: What results are expected? How can the goal be achieved through measurable parameters? What resources are available?
  • Accepted: Is the goal formulated positively? Was it mutually agreed? Is the goal motivating or does it make sense for everyone? Can you see the meaning?
  • RRealistic: Can the goal be achieved? Are there enough resources available?
  • Tdetermined: Is there a specific end date by which the defined parameters should be achieved at the latest?

A suggestion for improvement of the above example according to the SMART principle would be:

“In order to double (measurably and realistically) the profit of our product “Cordless Screwdriver” (specific) from 2020 to the annual financial statements on December 31, 2022 (terminated), we will hire two more people in sales and, if the goal is reached, all employees’ vacation pay Increase 30% (motivating).”

A good concept does not automatically lead to success

Methods such as the Business Model Canvas, Team Canvas and SMART help to iteratively specify the business model and allow everyone involved to pull together. There is a lot advantages involve the team in important processes:

  • Team building – getting to know each other and appreciating roles
  • Identify risks and gaps
  • think outside the box
  • prevent wrong assessments and insufficient planning
  • recognize and intensify common values ​​and goals.

Team Canvas and Business Model Canvas only offer a basis for creating a detailed and professional business plan. Defining goals SMART helps with objectivity and traceability. However, these advances are often not detailed enough, but tend to represent desires, goals and expectations, or indicate gaps in required skills that need to be filled. A few contents of the financial plan are also covered, which heart of a successful business plan.

You would like to be involved in the development of the Business Model Canvas and the creation of a business plan accompany professionally to let? Simply fill out the consultant search form and we will put you in touch with an expert.